What makes a well designed logo

Develop the logo design concept s around the brief and your research. This is the single most important part of the design process. Get creative and be inspired. Sketching helps to evolve your imagination: once you understand it, you will always start from just white paper. Just the things you can actually use. Everything TypeScript, with code walkthroughs and examples. And other printed books. Email Newsletter Your smashing email. Behavioral Design Workshop. Learn how to join the challenge Boost your front-end skills online.

While these help you to create a powerful toolbox for your logo designs, first you need to gain a solid understanding of what makes a logo design good and what you need to consider before starting using this toobox. For a timeless logo, avoid the hype train or following trends for their own sake. Trends date themselves even faster than the time your audience will give to your logo. Focus on quality based on market research. Think of logos you know that have stood the test of time.

While some famous logos update themselves to keep up with the modern era, you can still recognize the brand throughout their iterations. Adaptivity refers to how well your logo design holds up in all of the mediums that are digitally and physically possible. Responsive logos vary in size and complexity, and sometimes even exist in different colors to accommodate varied destinations.

A good logo design should be suitable for mobile and web, for digital and print, for every scale and shape. If you need help with the execution of your logo, consider hiring a professional to translate your vision into a great logo you can be proud of.

Want more logo design tips? Check out our article on how to design a logo. Designers, check out these contests so you can start building your career. Get a design. Logo design begins with a strategy. A good logo delivers on that strategy.

Illustration by darkmatter. The visual elements of a good logo — Logos are usually comprised of typography, graphics, and color schemes. This logo by Mitch. Maurojaurenart uses spatial awareness to create a logo that is both elegant and welcoming. Logo graphics can involve intricate illustration.

Design by angel-es. Or logo graphics can be flat and stylistic. Design by Ade G. Check your inbox. Want to learn how to create the perfect logo for your brand? Why does your business need a logo?

A well-designed logo builds trust and gets people to stick around. It tells potential clients who you are, what you do, and how that benefits them. It communicates to people with no prior knowledge or experience with your business that you do great work. So what really make a good logo great? Great design is such a subjective nature. Nonetheless, these are a few principles that make up great logo design. Be distinctive and unique, not too similar to other logos.

It is important to review your competition and make sure that you do not have the same logo or something to similar! This builds brand identity recognition - people remember the more they see it!

When this happens, you can charge higher prices for your services without raising eyebrows from clients about why you're so expensive. You want them to think "I'm paying a premium for this product or service because I know that if I give them my hard-earned cash, I will get something amazing from these experts. A great logo should also not be overly complicated and busy. The more complex something looks, the less memorable it tends to be! Remember: simple works better for logos than cluttered designs with too many fonts or images in them.

This leaves space for your audience to remember what they're seeing after two seconds instead of having their eyes glaze over from all the information on screen at once which is never good! Some of the biggest brands have the most simple, yet recognizable and memorable logos. Look at the Nike logo as example with their Nike Swish. Or the Apple logo with their iconic.. Your logo does not need to be over-designed to be great. Many times when you focus on a simple idea it will end up becoming a more timless logo that will not look dated in 2 years.

There are near infinite amounts of fonts to choose from when considering what typeface to use for your logo. As long as you stay several light years away from Comic Sans and Papyrus, you are headed in the right direction.

That being said, you also do not just want to pick any old font that you find. You need to be mindful of how your font looks and feels alongside the rest of your brand. Something else to consider is the readability of the font in relation to the font size. You want your logo typeface to be clear and readable at a smaller size, as well as when it is viewed on screen at a larger size. Typical our recommendation is to select a simple font so that it will be readable at any size.