Bournville chocolate was launched in It was named after the Bournville factory where it was made, and was originally launched just as a plain chocolate bar.
This luxurious treat was flavoured with genuine Otto of Roses and moulded without starch for a smoother finish. It was particularly well known in the s and s through popular TV advertising, which tended to involve mysterious ladies in exotic desert settings.
Boxes of chocolates had been produced at Cadbury since the s, but they were expensive, sold in small quantities and would only have been bought for very special occasions. Milk Tray was different - a chocolate assortment, affordable enough to be an everyday treat. The name Milk Tray originated from how the chocolates were sold. They would be put out in trays - one Milk Tray and the other known as Plain Tray - to sell to customers.
By the mid s it was outselling all its competitors. Later, in the packaging was made more sophisticated and in a William Morris-style pack was introduced. In it changed again to an elegant pack with a white orchid on the purple background. Today, over eight million boxes are sold every year. Cadbury bought Frys in and the company grew, producing delicous chocolate on a grand scale, so it could be enjoyed by everyone.
Cadbury already had close links with J. They were chocolate bars with different centres - Crunchie, Fudge and Picnic are all tasty examples -and got their name because they were sold by bar, not by weight. At its launch in , Cadbury Dairy Milk started out in pale mauve with red script, in a continental style 'parcel wrap. The full Dairy Milk range became purple and gold in The 'crumbliest flakiest chocolate' was first developed in A canny Cadbury employee noticed that, when the excess from chocolate moulds was drained off, it fell in a stream and created flaky, folded chocolate.
From that simple observation came a mouth-watering new chocolate bar! It started off as a Cadbury Dairy Milk product with a see-through wrapper. The yellow wrapper appeared in , without the 'Dairy Milk' label.
Sales of Flake quadrupled in the s with the popularity of the sensual TV commercials showing beautiful, bohemian Flake Girls enjoying luxurious 'Flake' experiences. The Cadbury script logo, based on the signature of William Cadbury, appeared first on the transport fleet in It was quite fussy to start with and has been simplified over the years.
It wasn't until that it was used across major brands. It was originally used in on press and posters, but since then it's been in TV ads and on wrapper designs where you can still see it to this day.
First of all it was just on Cadbury Dairy Milk but it's become the face of the company in recent years. A huge success from day one, Cadbury Dairy Milk first hit the shelves in Surprisingly, little money was put into advertising it until No one knew quite what to say about it - some ads talked about its 'rich nutty flavour' others said 'rich in cream'.
It didn't matter though - by it was the biggest selling chocolate product in Britain. At this point Cadbury ploughed investment into advertising, stressing its high. Cadbury Roses were introduced to compete in the twist wrapped assortment market.
Early designs incorporated a sampler or embroidery rose design which was later replaced by a simpler rose. Roses were one of the most popular flowers at the time hence the name for this popular assortment. During the War, rationing was enforced and raw materials were in short supply so it was a question of making do and concentrating on those products they were still able to produce. Cadbury Dairy Milk came off the shelves in when the government banned manufacturers from using fresh milk.
Instead there was Ration Chocolate, made with dried skimmed milk powder. Once the war ended, the company worked hard to restore business as usual. In due course of time, its efforts were rewarded and sales climbed. Cadbury expanded its biscuit range, launched a lot of promotional work and fended off competitors by keeping a direct distribution system. Imagine a box of Milk Tray Chocolates. Now imagine picking eight of the most popular chocolates — keeping their distinctive shapes — and putting them in a bar!
The Milk Tray Bar had a cult following back in the s and people still reminisce about it to this day. It was originally launched in and was a favourite through to The advert was based on the popular panel game 'Twenty Questions'. Ever wondered how an early TV ad was made? We found this footage in the Cadbury archive showing the making of an early Roses TV ad. Picnic, made of caramel, raisins, peanuts and Cadbury milk chocolate, was launched in In Cadbury launched a new assortment of chewy sweets, some covered in chocolate and some not.
These Lucky Numbers each had an individual number on the wrapper, hence the name. The brand was retired in The first ad appeared in a year series — the famous Cadbury Flake Girl.
A clip from the ad was also shown in a ad celebrating four decades of sultry Flake Girls. A classic s TV ad for Skippy shows a swinging London couple getting off their scooter and going into a trendy coffee bar to pick up their Skippys. Made of milk chocolate, nougatine and caramel, the Aztec made a big impact on its launch in A button-shaped chocolate sweet with toffee inside.
Launched in and withdrawn in , the packs featured brightly coloured cowboys and Indians. Who could resist the hunky Milk Tray Man, who first delivered a box of chocolates in this year? This action hero piloted helicopters, dived off cliffs and drove speedboats, all to leave a box of Milk Tray chocolates for a lucky lady, along with his calling card of course!
The merger happened after the new Cadbury Chairman, Adrian Cadbury, was approached by his opposite number, Lord Watkinson. Curly Wurly, made of chewy caramel covered in milk chocolate, first appeared in Old Jamaica was a special blend of milk and plain chocolate with rum flavoured raisins. Sales really took off in when Cadbury Creme Egg became a cult through the power of TV advertising.
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The whole doc is available only for registered users. Pages: 2 Word count: Category: Chocolate Company. Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed Order Now. Business Management. Corporate Social Responsibility. Human Resource Management.
All rights reserved. Copying is only available for logged-in users. If you need this sample for free, we can send it to you via email Send. Free Plagiarism Checker. To maximise sales. Integrity, above all, is crucial — what you say, you have to do. Respect for other people, taking responsibility, winning as a team — all these things are core values for everybody. Chocolate consumption has long been associated with conditions such as diabetes, coronary heart disease, and hypertension. Chocolate is believed to contain high levels of antioxidants.
Some studies have suggested chocolate could lower cholesterol levels and prevent memory decline. Yes, Cadbury World is a self-guided tour that you can complete at your own pace. No, Cadbury World is a visitor centre.
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